Honda Atlas Cars (Pakistan) Limited stands as a collaborative effort between Honda Motor, Japan, and the Atlas Group, Pakistan. Established as a public limited company, it is also listed on the Pakistan Stock Exchange Limited.
Incorporated on November 4, 1992, the joint venture agreement was formalized on August 5, 1993. A groundbreaking ceremony held on April 17, 1993, marked the beginning of construction and machinery erection, impressively completed within just 11 months. On May 26, 1994, the inaugural car rolled off the assembly line, graced by the presence of distinguished figures such as the President of Pakistan, late Sardar Farooq Ahmad Khan Leghari, alongside Mr. Nobuhiko Kawamoto, President of Honda Motor, Japan, and the late Mr. Yusuf H. Shirazi, Founder of Atlas Group. The Company was subsequently enlisted on the Karachi and Lahore Stock Exchanges, with an Initial Public Offer (IPO) launched in November 1994.
Starting from July 14, 1994, car bookings commenced at six dealerships situated in Karachi, Lahore, and Islamabad. Over time, this network has flourished, expanding to encompass thirtyseven 3S (Sales, Service, and Spare Parts) dealerships, twenty 2S (Service and Spare Parts) outlets, and five 1S (Spare Parts) stores across all major cities in Pakistan. Each dealership adheres to the global standards set by Honda, ensuring consistency in service and Quality.
Our journey in production began in 1994 with the introduction of the 5th generation Honda Civic model in Pakistan. Expanding our offerings, we introduced Honda City in 1997, followed by Honda BR-V in 2017 and Honda HR-V in 2022. Since the commencement of production, the Company has produced and sold more than 540,000 cars in Pakistan.
To keep pace with the market growth and customer needs, we have consistently ramped up production. A significant milestone was reached in 2006 with a major plant expansion, doubling our production capacity to 50,000 units per year on a double-shift basis. This expansion has been pivotal in ensuring we meet the evolving demands of the automotive market in Pakistan.
We adhere to the Government’s policy regarding the percentage of local parts in our vehicles. We actively support local vendors in developing parts domestically. Our rigorous quality control processes ensure that local parts meet the stringent international standards set by Honda.
At Honda, our unwavering commitment is to deliver exceptional services and products to our esteemed customers. We conduct regular Service Campaigns to cater our customers’ service needs, fostering absolute confidence in our vehicles. This confidence is reflected in the continual growth of our sales volumes. At Honda Atlas Cars (Pakistan) Limited, our relentless pursuit is to attain the pinnacle of customer satisfaction. We are dedicated to exceeding customer expectations and delivering excellent value for their investment. Embracing the belief that individuals are inherently creative and expressive we endeavor to attract like-minded individuals who respect each other’s uniqueness. We aim to cultivate an environment of mutual trust and fairness, empowering our associates to unleash their full potential and contribute to society by upholding the principles of the Honda Philosophy.
Our current lineup includes six models i.e., Two imported modelsHonda Accord and Honda CR-V, as well as Four locally manufactured models i.e., Honda Civic, Honda City, Honda BR-V, and Honda HR-V.
The 2021 Honda City promises an unparalleled driving experience, equipped with CVT Transmission, standard SRS airbags for both the driver’s and co-driver’s safety across all variants. Furthermore, through attention to detail has been paid to enhance overall performance and fuel efficiency in the 6th generation model, making it exceptionally comfortable to navigate through city traffic. In March 2022, Honda launched the latest 11th-generation of Honda Civic in Pakistan, boasting cuttingedge Turbo Charged Engine and safety features. The Civic RS 2022 variant is particularly noteworthy for its additional safety technology, branded as Honda Sensing. This suite includes features like Collision Mitigation Braking System, Adaptive Cruise Control, Lane Keep Assist System, Road Departure Mitigation System, Auto High Beam, Lead Car Departure Notification System, and Walk Away Auto-locking.
The performance ratings for the Honda Civic 2022 stand out as some of the best in its class. With precise handling, composed ride quality, and a robust engine lineup, the Civic 2022 sets a high standard for performance and driving experience.
The Honda BR-V offers a diverse selection of colors alongside advanced technological features. Moreover, Honda recently broadened its portfolio of locally manufactured models. On October 21st, 2022, the Honda HR-V made its debut in two variants, featuring an extensive array of colors and advanced technological upgrades aimed at enhancing the driving experience. HACPL marked the rollout of 500,000 vehicles at the Manga Mandi plant in Lahore. This outstanding achievement is a sign of Pakistani customers’ trust in Honda Cars (Pakistan). On 27th November 2023 Honda Atlas Cars (Pakistan) Ltd. commemorated its 30th anniversary with a grand celebration at its Lahore plant. The event brought together over 1700 attendees, including Honda dealerships, corporates, suppliers, vendors, and associates. Distinguished guests from Honda Motors Co. Japan and Asian Honda Co. Thailand graced the occasion along with other executive members from the Atlas Group Pakistan. The event showcased the collaboration between Honda Motor Japan and the Atlas Group and celebrated three core joys: The Joy of Buying, Selling, and Creating. As HACPL continues its journey, it remains dedicated to inspiring joy and setting new standards of excellence.
As Honda Atlas Cars (Pakistan) Limited, we are dedicated to playing a pivotal role in Pakistan’s automotive industry and reaffirm our commitment to long-term investment in the nation, as Pakistani customers have trust in the Honda brand.
