Lahore, Pakistan – July 28, 2025 — Honda Atlas Cars (Pakistan) Limited proudly announces the launch of Pakistan’s first Honda HR-V e:HEV, setting a new benchmark in hybrid mobility. This milestone marks the beginning of Honda’s journey towards sustainable and intelligent mobility in Pakistan—driven by its global vision of Carbon Neutrality and realizing zero traffic fatalities by 2050.

The Honda HR-V e:HEV launched in the Pakistani market with the message of ‘a new era of e:HEV. The momentous occasion began with the symbolic First Car Line-Off ceremony, representing the start of localized production of Honda’s most advanced hybrid SUV in Pakistan. The exclusive launch ceremony was attended by esteemed guests of honor from Honda Motors Co. Japan and Asian Honda Co. Ltd., with other executive members from the Atlas Group Pakistan.

The highlight of the event was the presence of Mr. Toshio Kuwahara, Vice President, Head of Regional Unit (Asia & Oceania), Regional Operations (Associated Regions) of Honda Motor Co., Ltd. who addressed the audience and emphasized Honda’s global commitment to environmental performance, innovation, and responsibility for the future. He stated that hybrid technology plays a crucial role in moving toward a more sustainable mobility industry, and introducing this latest technology to the Pakistani market reaffirms Honda’s strong and ongoing commitment to the country.

Mr. Aamir H. Shirazi, Chairman of Honda Atlas Cars (Pakistan) Limited, expressed immense pride in leading the introduction of next-generation hybrid technology in Pakistan. He reaffirmed HACPL’s vision to contribute to the country’s transition toward clean, efficient, and intelligent mobility — built on global standards and supported by local production.

Mr. Masaya Wakuda, President & CEO of Honda Atlas Cars (Pakistan) Limited, highlighted that the HR-V e:HEV is not just a new model launch — but a strategic leap forward in the direction of electrified mobility, intelligent features, and connected experiences. He emphasized that this hybrid SUV is the most advanced, economical, and affordable offering in its segment, setting new standards in performance, efficiency, and design.

Mr. Muhammad Naeem, General Manager Sales & Marketing at HACPL, provided a detailed product overview of the HR-V e:HEV. He explained how the vehicle delivers a next-level driving experience by integrating a two motor hybrid system, combining electric and petrol power to provide instant torque, seamless acceleration, exceptional fuel efficiency, and a smooth, quiet ride — redefining expectations for compact SUVs in Pakistan. The speeches were followed by the revealing of the product TVC and live unveiling of the vehicle. Which communicated the HR-V e:HEV as a Package. Performance. Design. — oriented All in One product, With its bold and aerodynamic styling, the HR-V e:HEV has been engineered to stand out. The vehicle boasts LED headlamps, Power tailgate , High ground clearance, 18-inch alloy wheels, and two-tone color options that elevate its dynamic presence on the road.

The interior reflects a harmonious blend of premium design and everyday practicality. It features perforated leather seats, wireless charger, a tech-forward dashboard, 7-inch TFT meter and 9-inch touchscreen infotainment system that seamlessly integrates with modern lifestyles. The spacious cabin offers flexible storage and unmatched comfort.

Honda introduces its advanced driver-assistance suite — Honda SENSING — as standard across all HR-V variants emphasizing on the company’s commitment in providing safety as a standard to all its customers, the features include: Collision Mitigation Braking System (CMBS), Adaptive Cruise Control (ACC), Lane Keeping Assist System (LKAS), Road Departure Mitigation (RDM), Auto High Beam (AHB) and Lead Car Departure Notification (LCDN).

The HR-V e:HEV also includes additional safety features such as Variable Gear Ratio (VGR), Hill Descent Control, Hill Start Assist, Agile Handling Assist, Electric Parking Brake with Auto Brake Hold, Walk Away Auto Lock, Rear Seat Reminder, Front & Rear Seatbelt Reminders, and 6 airbags — reaffirming Honda’s vision realize zero traffic fatalities.

Introductory Price & Color Options

The HR-V is offered in three variants — VTI, VTI-S , and e:HEV — each delivering a unique blend of features, all unified by the inclusion of Honda SENSING, priced at

For more information, please visit: www.honda.com.pk